Honor to be presented during MediaPost Automotive Marketing Conference
Responsible for leading the evolution of Lincoln as a world-class luxury brand and overseeing Lincoln operations globally, including product development, marketing, sales and service, Joy Falotico has been named MediaPost Automotive Marketer of the Year. She will be presented with the honor April 8 at the MediaPost Marketing: Automotive conference during the New York Auto Show at the Jacob K. Javits Convention Center.
Falotico became president of The Lincoln Motor Co. in March 2018. She is also Ford’s Chief Marketing Officer. Falotico has been a group vice president of Ford since 2016.
Lincoln has created an engaging, emotionally appealing marketing program that brings to life its 'American Luxury' positioning,” says Ian G. Beavis, chief strategy officer at AMCI Global and one of the jurors for MediaPost’s Marketing: Automotive awards. “What is unique is their ability to achieve this in both their brand and retail work, a rarity in the automotive category.”
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Falotico was previously chairman and CEO, Ford Motor Credit Co., with worldwide responsibility for the financial services business that supports Ford dealers and customers, along with the sale of Ford and Lincoln vehicles. She was recognized by Automotive News as one of the 100 leading women in the North American auto industry in 2010 and 2015.
About MediaPost Marketing: Automotive Conference For automotive industry marketers, engaging and converting consumers in today's dynamic media environment is the order of the day, and at our 8th installment of this Marketing: Automotive conference, marketers and Advertising agency buyers and strategists will gather as part of the New York Auto Show to discuss these and other related topics for an information-packed day.
About the New York International Automobile Show 120 years ago, a group of enthusiasts in Manhattan joined together to showcase automobiles to a growing group of consumers intrigued by the prospect of owning a 'horseless carriage' and so began a journey to what is now the New York International Auto Show and the largest area for new vehicles sales in the nation. Today, the Show is where car-buying decisions are made. In 2019, 72% of attendees said they were in the market to buy or lease a vehicle within the next 12 months, and 36% added a brand to their consideration list as a result of their visit to the Show.
The 2020 New York Auto Show runs from April 10 to 19 Press Days are April 8 & 9