BMI Brought How I Wrote That Song® to Billboard Latin Music Week

(L to R): BMI’s Joey Mercado, BMI songwriter and producer Jorge Gorge, BMI songwriter, producer, A&R and music video director Spiff TV, BMI songwriter, producer, performer and DJ IAMCHINO, BMI's Delia Orjuela, BMI songwriter, producer and artist Alcover and BMI’s Krystina DeLuna and Cee Barrett.

Front Row: BMI singer/songwriter and producer Justin Quiles and BMI songwriter, artist and producer Motiff at BMI's How I Wrote That Song panel during Billboard Music Week on Tuesday, April 24th in Las Vegas, Nevada.

Chart-topping Panelists Motiff, IAMCHINO, Jorge Gomez, Justin Quiles, Alcover and Spiff TV Discuss Keys to Crafting a Hit Song

Broadcast Music Inc.® (BMI®), the global leader in music rights management, presented the highly anticipated installment of its popular How I Wrote That Song® series at Billboard Latin Music Week on Tuesday, April 24, at the Venetian Hotel in Las Vegas. The discussion featured insight into the art of songwriting from hitmakers Motiff, IAMCHINO, Jorge Gomez, Justin Quiles, Alcover and Spiff TV, and was moderated by BMI Vice President of Creative, Latin Music, Delia Orjuela.

Throughout the spirited event, panelists conversed about everything from the process of writing, producing and performing hit songs, to sharing stories behind some of their biggest hits. Quiles described the creative process behind his multiple hits like “Downtown” and “Si Ella Quisiera,” while Alcover provided details on how he penned the current single “Mala Actitud” for CNCO. IAMCHINO and Gomez told the story of working with Pitbull on his 2015 hit “El Taxi.” As one of the original genre-blenders, Spiff TV discussed his satisfaction with the heavy uptick in Latin-music inclusion with various genres including Pop, R&B, Hip-Hop & Trap. Among other topics, Motiff added background on his process for creating the groundbreaking anthem he produced for Gente De Zona entitled “La Gozadera.”


BMI songwriter, producer and artist Alcover, BMI singer/songwriter and producer Justin Quiles and BMI songwriter, producer, A&R and music video director Spiff TV during BMI's How I Wrote That Song at Billboard Latin Music Week on Tuesday, April 24 in Las Vegas, NV


BMI songwriter and producer Jorge Gorge, BMI songwriter, producer, performer and DJ IAMCHINO and BMI songwriter, artist and producer Motiff during BMI's How I Wrote That Song at Billboard Latin Music Week on Tuesday, April 24 in Las Vegas, NV

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